Our client is launching a new postpartum ice pack brand, evolved from a high-quality athlete ice pack product. Early samples have generated strong interest, and manufacturing is underway. The videographer will play a strategic role in shaping the brand’s visual narrative through compelling storytelling and engaging video content.
Edit existing organic and behind-the-scenes footage to communicate the brand story.
Create engaging video content for social media and potential paid campaigns.
Develop visual narratives aligned with three content pillars:
Founder stories and brand insights
Educational content for pregnant and postpartum mothers
Product comparisons highlighting the brand’s unique advantages
Collaborate with founders on creative concepts and execution while managing the editing process and deadlines.
Provide suggestions for future content, storytelling, and platform-specific adaptations.
Self-manage projects, including storyboarding, scripting, and identifying gaps in content or additional footage needed.
Hard Skills
Strong video editing skills: pacing, storytelling, cutting, basic sound work.
Experience creating social-ready content from existing footage.
Proficiency in industry-standard editing tools (Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve).
Ability to structure content for multiple platforms (Instagram, TikTok, YouTube).
Soft Skills
Creative, proactive, and able to contribute ideas.
Reliable, organized, and able to manage project deadlines independently.
Strong communication skills for remote collaboration and feedback.
Comfortable with authentic, lifestyle-driven storytelling
Nice-to-Have
Experience in lifestyle, wellness, or women-focused content creation.
Understanding of social metrics and how video performance drives engagement.
Multilingual capabilities (especially Spanish) to support broader audience engagement.
KPIs / Success Metrics
Timely delivery of high-quality edited video content.
Engagement metrics on social platforms (views, watch time, likes, shares).
Consistency in brand tone and messaging across video assets.
Creative contribution to content strategy and improvement over time.
South Africa (SA): $1,800 – $2,400 USD/month