Marketing Specialist - Communications & Destination Services

SummaryThe Marketing Specialist serves as a key member of the City's communications & marketing team. This position is responsible for the daily activities of the City’s social media, marketing, and promotional efforts for assigned City departments. This position performs a variety of marketing duties in support of the goals and mission of the City of Temple, with a special emphasis on creativity, written communication & advertising. Essential Duties and Responsibilities Assists in development and execution of group sales strategies and marketing efforts Implements social media strategies and campaigns to engage City residents Designs social media graphics, signage, flyers and other promotional materials to support City departments Develops monthly social media content calendars Updates content for websites, social media, and other communication channels Assists with content development & planning of various communications platforms Produces, edits, and optimizes social media videos, aligns content with organizational goals Serves as a department contact/liaison for City website(s) to ensure site content is current Assists assigned departments with advertising and social media posts for hiring Implements marketing and advertising plans for assigned departments Seeks out relevant and proactive stories, topics, content, etc. to be used to promote Temple’s image Collaborates with assigned departments to ensure that content communicated is relevant and timely Advises departments of potential concerns and opportunities in public engagement and marketing Provides marketing guidance and support to assigned departments in the promotion for special events, campaigns, services, and programs Oversees marketing projects within the project management tool to ensure deadlines are met Assists the Division Director in developing the annual advertising budget and supporting collateral Facilitates monthly marketing meetings, coordinates effective communication and strategic alignment among team members for impactful campaign planning and execution Stays current with industry trends and technology by attending trainings, conferences, and webinars Participates in professional organizations and marketing information groups to advance knowledge and network with other industry professionals Collaborates with departments to ensure all marketing and communications is relevant, intentional, and strategic Assists Division Director with a variety of projects and other support Follows City policies, procedures, and safety guideline Performs other duties as assigned    Minimum Qualifications Combination of education and experience equivalent to bachelor’s degree in Marketing, Advertising, Mass Communication, or related field Three (3) years of experience in marketing, content creation, newsletter writing, digital photography, videography, website design, social media platforms    Preferred Qualifications Graphic design experience Demonstrated use of Adobe Creative Suite Municipal Government experience Photography & Videography experience    Certificates, Licenses, Registrations Valid driver’s license